Develop & Execute Sales Strategy: Design and implement comprehensive sales strategies to achieve revenue targets and maximize market penetration within the fertility industry.
Identify new growth opportunities, territories, and partnership models.
Forecast sales performance and provide strategic insights to leadership.
Build & Manage Strategic Partnerships: Establish and nurture relationships with fertility clinics, reproductive endocrinologists, OB/GYNs, embryologists, and other healthcare professionals.
Drive referrals and long-term partnerships through value-based engagement.
Serve as a primary point of contact for key accounts and strategic partners.
Product Promotion & Clinical Education: Educate partners on products, services, and treatment protocols through presentations, in-clinic training, webinars, and marketing materials.
Translate clinical and technical information into clear value propositions.
Ensure partners are equipped to effectively promote and utilize offerings.
Sales Pipeline & Performance Management: Own the full sales lifecycle: lead generation, qualification, negotiation, and close.
Maintain accurate CRM documentation to track pipeline activity and forecast performance.
Analyze metrics to optimize conversion rates and improve sales effectiveness.
Market Intelligence & Competitive Positioning: Stay current on industry trends, competitive dynamics, regulatory changes, and evolving fertility treatment protocols.
Provide feedback to internal stakeholders to inform product development and marketing strategies.
Identify opportunities for differentiation and expansion.
Cross-Functional Collaboration: Partner closely with marketing, medical affairs, operations, and customer support teams to ensure seamless customer experience.
Contribute to promotional campaigns, educational materials, and strategic initiatives.
Escalate and help resolve partner concerns proactively.
Industry Representation: Represent the company at fertility conferences, trade shows, and industry events.
Build brand visibility and generate high-quality leads through networking and thought leadership.
Achieve & Exceed Targets: Consistently meet or exceed monthly, quarterly, and annual revenue targets.
Operate in compliance with all company policies and applicable healthcare regulations.
Requirements
Bachelor's degree in business, marketing, life sciences, or related field; advanced degree preferred
Proven track record of success in sales, preferably within the fertility or healthcare industry
Strong understanding of fertility treatments, procedures, and patient pathways
Excellent communication, presentation, and negotiation skills
Ability to build and maintain relationships with key stakeholders at all levels
Self-motivated with a high degree of initiative and ability to work independently
Proficiency in CRM software and Microsoft Office Suite
Willingness to travel as needed
Benefits
Dental, vision, and multiple group medical plans to choose from
401(k) retirement savings plan
Group life insurance
Accidental death and dismemberment (AD&D) insurance
Flexible spending account (FSA) and health savings account (HSA)
Commuter benefits
Employer-paid short-term (STD) and long-term disability (LTD) insurance
Additional supplemental insurance plans (spouse life insurance, legal insurance)
Employee assistance program
Home health testing kits
Fertility medication discount program
Flexible vacation time
Accrued paid sick time
10 paid holidays
2 floating holidays for full time non-exempt employees
Eight weeks of paid parental leave for eligible employees