Lead Zscaler’s global content and optimization (SEO/AEO/GEO) strategies. You’ll be responsible for defining metrics of success, monitoring our performance against these metrics, and adjusting our strategies to continuously increase organic traffic, keyword rankings, and AI-driven search visibility.
Directly manage and develop a team of optimization specialists and web content writers (performance management, coaching, and career development), driving high-quality execution and continuous improvement to deliver search-informed editorial strategies aligned to customer needs and buyer journeys.
Own technical optimization and site performance initiatives, collaborating with analytics and web engineering teams to improve crawl efficiency, page speed and overall site health.
Champion user experience improvements by identifying opportunities to enhance clarity, usability, and conversion across key pages.
Lead content strategy initiatives to continuously improve and expand Zscaler’s global web presence, using best in class analytics, optimization, and CRO tools to validate assumptions and drive forward motion.

A total of 8+ years in a digital marketing role, with a minimum of 2 years direct people management experience.
Extensive experience in SEO/AEO/GEO, CRO, UX, or digital marketing roles within B2B SaaS or enterprise technology.
Proven ability to directly manage and lead teams and execute content, SEO/AEO, and marketing strategies at scale.
Strong understanding of technical SEO, site architecture, and performance optimization.
A data-driven mindset with a focus on translating search metrics into measurable business impact.

Senior Manager, Web Content and SEO/AEO

Key skills