Support the Research Director and WSB-TV sales staff.
Maintain avail system inventory.
Assist in providing key research information to the sales staff.
Input client orders and produce collateral materials related to WSB-TV’s Nielsen and Comscore performance.
Update rating estimates via the WOMS Avail System.
Produce research-based sales collateral for the sales staff.
Produce one-sheet materials for regular WSB-TV programming, sports, and special events.
Update station sweep review presentations and other sales-related presentations.
Support sales staff with qualitative research such as Marshall Marketing and MediaRadar.
Provide backup of daily distribution of Nielsen reports and run special Nielsen ratings reports such as Grabix, quarter-hour flows, and zip code reports.
Enter TV sales orders into the internal operating system while adhering to strict deadlines and maintaining schedules and paperwork.
Resolve advertiser schedule discrepancies and support local sales account executives and managers with various tasks.

An associate or bachelor’s degree in marketing, communications, or a related field or equivalent experience.
A minimum of 3 years of media sales or research-related experience.
Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel) and the ability to master Nielsen Arianna, NLTV, Comscore TV Essentials, WideOrbit Media Sales, and MediaRadar software.
Strong organizational, analytical and problem-solving skills are essential and the ability to multitask and switch focus rapidly.
Excellent written and oral communication skills and accurate data entry skills.
Ability to work independently and collaboratively in a fast-paced environment with a sense of urgency.
Strong customer service skills, accountability, motivation, and the capacity to meet deadlines effectively.

Senior Research Analyst

Key skills