Reporting to the Senior Director of Product Marketing
Responsible for shaping and advancing the company’s go-to-market point of view across cross-segment and high-impact initiatives
Identify and synthesize changing market dynamics, regulatory developments, competitive shifts, and buyer trends
Partner with executive, business, and product leaders
Develop enterprise-level positioning frameworks and narratives
Define the go-to-market strategy and activation framework for complex, cross-portfolio initiatives
Establish clear guidance on segmentation, targeting, messaging architecture, and launch approach
Shape regulatory response strategies into market-facing positioning and commercial opportunities
Influence without authority, driving clarity and focus across diverse teams
Define success metrics for strategic initiatives and monitor performance

Bachelor’s degree; Advanced degree or equivalent experience preferred
10+ years of Product Marketing experience in B2B SaaS solutions
Strong preference for healthcare technology experience, including Provider, Health System, Population Health, Data, and/or regulatory environments
Demonstrated experience leading complex, cross-functional strategic initiatives
Proven ability to define enterprise-level positioning and influence across business lines
Experience launching cross-portfolio or cross-segment initiatives
Strong understanding of regulatory and market dynamics in healthcare (e.g., interoperability, data strategy, compliance environments)
Demonstrated ability to leverage AI and automation tools to enhance strategic analysis, accelerate content development, and improve decision quality while exercising strong judgment and governance awareness

Product Marketing Director – Corporate Initiatives

Key skills