Key skills
Cyber SecurityProject Management
About this role
Role Overview
- Write and edit content that will attract, engage, and convert leads for the Demand Generation team
- Dual focus on writing short, catchy, creative digital copy on one hand, and longform data-driven reports and guides on the other
- Understand and leverage cybersecurity industry trends, the corporate brand, and value propositions to create quality content that will resonate and engage a tech-savvy audience
- Deliver timely content for digital channels, including website, blog, gated assets (guides/white papers), email, video, webinar, social media, advertising, and more
- Support the copywriting needs of various marketing functions outside of Demand Gen
- Help develop new content ideas and translate those ideas into outlines
- Collaborate with marketing and product cross-functionally as part of the content creation process
- Ensure all content is optimized for inbound marketing best practices
Requirements
- 7+ years copywriting experience in the technology industry, preferably in cybersecurity
- Experience working with project management software (Wrike preferred)
- Basic understanding of SEO and B2B marketing best practices
Tech Stack
- Cyber Security
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- RRSP and 401k match
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave