Research and vet pet niche influencers and UGC creators across TikTok, Instagram, and YouTube
Execute high-volume cold outreach via DMs and email
Personalize outreach messages for higher response and close rates
Negotiate gifted, commission-based, and paid collaborations
Manage influencer campaigns from onboarding to content delivery
Coordinate product seeding, shipping, and creator tracking
Ensure content aligns with brand, creative, and compliance guidelines
Track coupon codes, affiliate links, UTMs, and sales attribution
Monitor performance across CTR, CVR, AOV, ROAS, and revenue
Maintain influencer records in CRMs and tracking sheets
Support UGC pipelines for paid ad usage and seasonal product launches

1+ year of experience in influencer outreach, UGC sourcing, or Ecommerce marketing
Proven experience working with sales-driven influencer or UGC campaigns
Hands-on experience with TikTok, Instagram, and/or YouTube
Experience with high-volume cold outreach
Strong working knowledge of Google Sheets/Excel and CRM tools
Understanding of Ecommerce KPIs, conversion funnels, and attribution
Excellent written and verbal English communication
Ability to work independently in a fully remote environment
Reliable high-speed internet and professional home setup

SM Influencer Outreach Specialist

Key skills