Develop compelling visual and video content aligned with Meru Health’s brand and social strategy
Write engaging, on-brand captions and copy
Leverage current social media trends while maintaining brand alignment
Organize content assets (images, videos, templates) in shared folders (Google Drive, Figma, or Canva)
Utilize Figma (preferred) or Canva for design work
Stay updated on platform-specific specs, best practices, and algorithm changes
Pitch creative content ideas based on strategy-defined content buckets
Build and present monthly content calendars for approval (Google Sheets, Asana, or Notion)
Schedule and publish content via Sprout Social or native platforms based on approved calendars
Respond thoughtfully to comments and DMs across channels
Manage responses on Trustpilot and app store reviews (with appropriate permissions)
Escalate sensitive inquiries (mental health, legal, or press) to internal teams as needed
Track and compile monthly performance metrics (engagement, reach, growth, top-performing content) using Sprout Social and/or native platform tools
Build simple monthly reports (Google Slides) highlighting key content insights
Suggest content optimizations and trends to test based on performance
Monitor and flag recurring themes, feedback, and community sentiment to the marketing and product teams
Utilize Sprout Social for sentiment analysis and social listening
Platforms Managed: Instagram, Facebook (repurposed IG content), TikTok, X (formerly Twitter
occasional content)

Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Proven experience as a content creator, copywriter, or similar role.
Strong writing, editing, and proofreading skills with exceptional attention to detail.
Proficient in content management systems (CMS) and relevant digital marketing tools.
Experience with SEO best practices and analytics tools.
Basic knowledge of graphic design and video editing software is preferred.
Ability to work independently and collaboratively in a fast-paced environment.
Excellent time management skills with the ability to prioritize tasks effectively.
Strong creative thinking and ability to generate innovative content ideas.
Youtube experties is very important for this role

EA Social Media Management

Key skills