Establish dominance: Conduct deep funnel analysis across all brands. Build AI-powered testing roadmap. Design and ship high-impact experiments within first 30 days. Drive measurable conversion lifts fast.
Build infrastructure: Architect systematic experimentation framework. Implement advanced analytics, predictive models, and personalization engines. Create the testing culture and processes that scale.
Own the numbers: Directly accountable for conversion rate improvements across key funnels. Track, forecast, and report on revenue impact with ruthless clarity.
Scale the machine: Build and lead a world-class CRO team. Expand optimization across full customer journey (ads, landing pages, email, product, retention). Establish this as a compounding competitive advantage.
Multiply revenue: Drive systematic improvements in CAC, conversion rates, and LTV. Make CRO the revenue efficiency engine that funds our mission to help humans live 100 healthy years.

Proven AI/ML chops: You've actually built and deployed AI-driven optimization systems (personalization, predictive analytics, automated experimentation). Not just used tools, but architected intelligent systems.
Senior CRO mastery: 7+ years leading high-impact CRO programs. Track record of driving 20%+ conversion improvements at scale. Deep expertise in statistical rigor, experimental design, and what actually moves metrics.
Team builder: You've hired, mentored, and scaled high-performing teams. Can build this capability from the ground up while executing at the highest level yourself.
Technical fluency: Comfortable in code, analytics tools, and complex implementation. Can work directly with engineers and data scientists to build sophisticated testing infrastructure.
Speed + rigor: Move fast with conviction while maintaining statistical integrity. Bias to action, obsessed with 80/20, comfortable in ambiguity.
Mission alignment: Actually care that conversion improvements = more patients getting life-changing treatment. Culture fit with our beliefs (radical cost reduction, algorithms over humans, profitability, only the paranoid survive).

Head of Conversion Rate Optimization

Key skills