Launch and manage all paid media campaigns across Meta (Facebook/Instagram)
Plan, launch, and optimize campaigns across TOF, MOF, and BOF
Monitor and adjust bids, budgets, targeting, and placements daily
Run A/B tests on ad copies, angles, campaign & bidding strategies
Optimize for ROAS, CAC, CTR, CPC, and conversions
Research industry trends, audience behavior, and competitors’ best-performing ad creatives
Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers
Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA
Analyze creative performance and rapidly A/B test & iterate
Develop high converting static ads (60% Reels & 40% Static)
Use tools like ChatGPT to ideate, iterate, and optimize creative angles
Analyze performance metrics and identify winning creatives and angles

Performance Media Buyer, Creative Strategist

Key skills