Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
Develop and execute innovative SEO content strategies for sports betting and online casino verticals
Write, edit, and optimize content for clarity, search intent, and accuracy
Build and manage content briefs, templates, and editorial guidelines that support SEO goals
Collaborate with internal writers and freelance contributors to ensure content quality and consistency
Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
Monitor and report on keyword rankings, organic traffic performance, and user engagement
Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends

4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles
Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
Comfortable working in WordPress or similar CMS environments
Understanding of link-building strategy and how content supports backlink acquisition
Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
Bonus: Knowledge and experience with online casino-related content.

SEO Innovation Content Specialist – Sports, iGaming

Key skills