Own the roadmap, execution, and operational health of one of Definitive Health’s audience activation platforms
Drive prioritization decisions and define requirements
Ensure audience products are built correctly, refreshed on time, documented properly, and live across partner platforms
Execute audience QA processes, including validation and refresh cycles
Monitor data quality, freshness, and completeness across audience builds
Work with key AdTech partners and the Digital Partner team to syndicate audiences downstream for activation
Own performance monitoring across downstream platforms, including match rate analysis and issue resolution

5+ years of experience in AdTech, Martech, digital audience, or data platform environments
At least 2–3 years in a product management or product ownership capacity
Working knowledge of launching data or audience products into third-party marketplaces or partner platforms
Understanding of programmatic advertising, audience creation, taxonomy design, and audience onboarding workflows
Demonstrated experience owning backlog prioritization and driving roadmap execution independently
Comfort working with data engineering, data science, and analytics teams to build data products
Analytical mindset with the ability to interpret data, diagnose issues, and translate insights into roadmap actions
High bias for action, curious, organized and eager to grow in a fast moving environment
Strong stakeholder management skills with the ability to influence cross-functional partners and communicate tradeoffs clearly.

Product Manager, Audience Platforms – Taxonomy

Key skills