Senior Marketing Manager, Display & Online Video

Role Overview

• Develop media strategies across display and online video focused on driving measurable customer acquisition and efficient growth.
• Build cross-channel plans aligned to CAC targets, trial sign-up goals, Gross Adds goals, and audience expansion initiatives.
• Manage end-to-end buying on key platforms (Meta, YouTube, TikTok, Reddit, GDN, DV360) with a strong focus on conversion efficiency and disciplined pacing.
• Own programmatic display activation and optimisation (DV360 and/or GDN), including prospecting and retargeting strategy, audience expansion, placement management, frequency controls, and creative rotation.
• Monitor budgets daily to ensure efficient pacing towards lead, trial, Gross Adds, and CPA goals.
• Conduct real-time optimisations across bidding, audiences, creative variations, and placements to improve conversion outcomes.
• Run a structured creative testing engine using US winners and rapid localisation, documenting learnings and making scale or stop decisions.
• Apply display quality controls and governance, including brand safety and suitability guardrails, placement exclusions, and viewability and fraud monitoring in partnership with Analytics and Marketing Ops.
• Partner with CRO and Sites teams to reduce conversion friction and improve funnel performance (click to trial and trial to paid).
• Coordinate with Analytics and Marketing Ops on event quality, UTMs, attribution concepts (including view-through considerations where relevant), and reporting integrity.
• Work closely with Growth Marketing, Creative, Brand, Analytics, and Product Marketing to ensure media supports go-to-market priorities.
• Where required, support indirect paid media execution (including LinkedIn) in collaboration with the relevant owners, without detracting from core SMB acquisition priorities.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field
• 5 to 8+ years hands-on online video, and display/programmatic buying experience with acquisition accountability
• Deep Meta expertise; strong working knowledge of YouTube and OLV, TikTok, and programmatic display buying and optimisation (DV360 and/or GDN)
• Strong analytical capability with high proficiency in performance dashboards, attribution concepts, and campaign-level diagnostics.
• Strong communication skills and stakeholder management, able to operate effectively in a matrixed environment.

Benefits

• Health and welfare benefits
• Paid leave
• Generous paid time off policy