Develop media strategies across display and online video focused on driving measurable customer acquisition and efficient growth.
Build cross-channel plans aligned to CAC targets, trial sign-up goals, Gross Adds goals, and audience expansion initiatives.
Manage end-to-end buying on key platforms (Meta, YouTube, TikTok, Reddit, GDN, DV360) with a strong focus on conversion efficiency and disciplined pacing.
Own programmatic display activation and optimisation (DV360 and/or GDN), including prospecting and retargeting strategy, audience expansion, placement management, frequency controls, and creative rotation.
Monitor budgets daily to ensure efficient pacing towards lead, trial, Gross Adds, and CPA goals.
Conduct real-time optimisations across bidding, audiences, creative variations, and placements to improve conversion outcomes.
Run a structured creative testing engine using US winners and rapid localisation, documenting learnings and making scale or stop decisions.
Apply display quality controls and governance, including brand safety and suitability guardrails, placement exclusions, and viewability and fraud monitoring in partnership with Analytics and Marketing Ops.
Partner with CRO and Sites teams to reduce conversion friction and improve funnel performance (click to trial and trial to paid).
Coordinate with Analytics and Marketing Ops on event quality, UTMs, attribution concepts (including view-through considerations where relevant), and reporting integrity.
Work closely with Growth Marketing, Creative, Brand, Analytics, and Product Marketing to ensure media supports go-to-market priorities.
Where required, support indirect paid media execution (including LinkedIn) in collaboration with the relevant owners, without detracting from core SMB acquisition priorities.
Requirements
Bachelor’s degree in marketing, advertising, communications, or related field
5 to 8+ years hands-on online video, and display/programmatic buying experience with acquisition accountability
Deep Meta expertise; strong working knowledge of YouTube and OLV, TikTok, and programmatic display buying and optimisation (DV360 and/or GDN)
Strong analytical capability with high proficiency in performance dashboards, attribution concepts, and campaign-level diagnostics.
Strong communication skills and stakeholder management, able to operate effectively in a matrixed environment.