Staff Experience Designer – Meals and Health

Role Overview

• Drive and lead experiences with the Health & Meals experience pods to drive highly personalized experiences that integrate meal planning, nutrition, allergy management, and family dynamics into the core grocery journey—creating new layers of value for households with specific needs and goals.
• Lead end-to-end experience design briefs that bring value to our meals and health affordances across all surfaces and modalities, eg., agentic interfaces.
• Define and own experience frameworks that map key journeys (first 3 orders, building repeat patterns, meal planning, nutrition and health goals, subscription adoption) and clearly articulate the beats, rhythms, and jobs to be done at each step.
• Codify experiential principles—functional and emotional—to guide what users should understand, decide, and feel across flows, and translate those principles into patterns, content hierarchies, and interaction rules that can scale across teams.
• Use AI-assisted prototyping and concept development as a core part of your practice—providing strong art direction, references, and experiential intent to generate flows and concepts that align with Instacart’s design system, brand positioning, and evolving interaction patterns.
• Shape content, hierarchy, and information architecture across surfaces: define how information is structured, named, and prioritized so that users have clear comprehension at every step while the business and partners get the right visibility where it matters.
• Design for visual clarity, pacing, and density—establishing patterns, grids, and rules that govern how modules, carousels, and key placements work (e.g., above vs. below the fold/break) to balance user needs, business objectives, and partner value.
• Work with Research (and sometimes lead or plan research yourself) to uncover insights about meals, nutrition, health goals, and lifecycle behaviors, then translate those insights into concrete journey maps, flows, and experiential principles.
• Craft narratives, naming, and value propositions for experiences and features—creating artifacts (strategy docs, flows, storyboards, internal decks) that help teams socialize ideas internally and, when needed, inform external positioning for customers.
• Raise the bar for experience-led thinking across the pod(s)—mentoring partners on how to think in journeys and emotions, not just screens, and advocating for cohesive, principle-driven experiences that feel uniquely Instacart.

Requirements

• 15+ years of experience designing consumer-facing digital products and experiences across web and mobile, with a portfolio that highlights complex, multi-step journeys and end-to-end flows including marketing channels like social, crm, and campaigns.
• Strong track record of projects that demonstrate a fluency and depth in at least two design languages : content design, UX/product design, visual design, design strategy, design research —and demonstrable fluency collaborating across the others.
• Driven by continuity, consistency, cohesion, comprehension and brand differentiation with an exceptional eye towards design system detail.
• Proven ability to partner with product and business leaders as you direct multiple design disciplines through clear briefs, concept iteration, testing, executive reviews and feature launches.
• An overwhelming fascination with human behaviors, pop, food, social and shopping culture, communication, visualization, design systems, language, content hierarchy, and the evolving models of producing world class design products for our future conditions.
• Exceptional communications skills with clear strengths in structured strategic storytelling, context setting, visually compelling and polished presentations that inspire, and clear decisions making frameworks/concepts that accelerate agreements to move forward.
• Case studies of brand-centric product design work that is driven by user insights, data science, strategic frameworks, and metrics of impact to the business.
• Track record of navigating ambiguity and multi-stakeholder environments, creating structure from loosely defined opportunity areas and guiding teams toward alignment.
• Fluency in google slides and figma is a must with desire for additional design or generative tools including but not limited to: Claude Code, Loveable, Cursor, and ChatGPT.

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is eligible for a new hire equity grant as well as annual refresh grants