Key Account Manager – Consumer Brands

Role Overview

• Achieve Market Plan & AOP: Deliver against Annual Operating Plan objectives and market targets by executing strategic priorities and ensuring alignment with division goals.
• Support National Account Managers: Function as a key partner and right-hand resource to National Account Managers, providing analytical support, forecast management, and executional follow-through to ensure flawless delivery of joint business plans and category initiatives.
• Drive Growth: Identify new distribution opportunities; execute account plans and support joint business planning while delivering the Rich experience through insights-led selling and flawless execution.
• Forecast Accuracy: Own SKU-level forecasts, maintain accuracy, and partner with demand planning for proactive adjustments.
• Insights-Driven Selling: Use syndicated data to develop actionable recommendations and compelling selling stories.
• AI & Automation Adoption: Leverage AI-driven tools for predictive forecasting and insights automation; interpret outputs to inform business decisions.
• Collaboration: Work cross-functionally and build strong relationships with internal teams to deliver new items and promotions.
• Administrative Discipline: Maintain accurate reporting and tracking for pipeline, forecast updates, and promotional execution; continuously improve processes to drive greater rigor and standardization over time.
• Proactive broker management to ensure that our initiatives and programs are implemented seamlessly and accurately.
• Develop effective retail promotional programs to support the success of our retailer and distributor accounts, while staying within established trade guidelines.
• Establishment of key relationships within the assigned customer base, focusing on the development of key relationships with senior management, merchandising, operations, procurement, and logistics.
• Accurate and timely weekly sales reporting, focused on profitable growth with customers, broker activity and marketplace information.

Requirements

• Bachelor’s Degree required (Business, Finance, Economics, Marketing preferred)
• Minimum 3 years in consumer-packaged goods sales or as a Sales Analyst supporting retail accounts; experience transitioning into account management strongly preferred
• Proven success in sales or account support within CPG or retail; direct selling experience a plus
• Analytical systems fluency: Ability to leverage syndicated data (IRI/Circana/Nielsen) and visualization tools (Power BI) for insights and forecasting
• Forecasting rigor: Demonstrated ability to build and maintain accurate SKU-level forecasts and partner with demand planning to course-correct
• AI literacy: Familiarity with AI-driven tools for demand forecasting, predictive analytics, and insights automation
• Solid financial acumen, including understanding of P&Ls and promotional ROI strongly desired
• Excellent written and verbal communication skills; ability to craft buyer-ready presentations and deliver virtually or in person
• Strong negotiation and influencing skills with internal and external stakeholders
• Highly organized, self-disciplined, and able to manage multiple priorities in a fast-paced environment
• Solid proficiency in Microsoft Office (Excel, PowerPoint, Teams)
• Salesforce or similar CRM
• Ability to lift up to 50 lbs (e.g., product sample cases, etc.)
• Ability to stand for 6 or more hours during the workday (e.g., trade shows, product demonstrations, etc.)
• Ability to travel 10%

Benefits

• Competitive compensation
• Health & financial benefits
• Paid time off
• Parental leave
• Family planning support
• Flexible work policy
• Associate resource groups
• Volunteering & community impact opportunities
• Holiday gatherings
• In-house taste tests