Writer

Role Overview

• Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
• Develop strong hooks, CTAs, and caption structures that drive engagement and retention
• Adapt tone, format, and length to platform-specific best practices
• Maintain distinct branded voice consistency
• Write or refine scripts for YouTube episodes, short-form videos, and branded content
• Develop written frameworks for recurring content formats and series
• Support the Creative Producer with written briefs, content outlines, and episode structures
• Write titles, descriptions, and metadata that support discoverability through SEO, AEO, and GEO
• Write copy for episode launches, campaigns, newsletters, and promotional pushes
• Collaborate with marketing to ensure copy aligns with funnel strategy and brand messaging
• Maintain and evolve voice guides for the brand
• Own and curate a living brand voice library, capturing signature quotes to fuel consistent, authentic content at scale
• Ensure all written output across vendors, contractors, and the internal team reflects established brand standards
• Use AI tools to accelerate first drafts, explore copy variations, and stress-test hooks
• Build and maintain prompt libraries and writing frameworks that increase team output speed
• Identify where AI can reduce low-value writing time without compromising quality or voice integrity
• Work closely with the Social Producer to align captions with clip content and visual framing
• Coordinate with the design team to ensure copy and visuals complement each other
• Communicate with the Creative Producer on voice feedback, content priorities, and writing standards

Requirements

• 5+ years of experience in copywriting, content writing, or brand writing for digital media and personal brands
• Demonstrated ability to write in multiple distinct voices without losing quality or authenticity
• Strong understanding of social platform dynamics and what copy performs on each
• Experience writing video scripts, captions, newsletters, or long-form content at volume
• High attention to detail with a natural sense for rhythm, clarity, and persuasion
• Comfortable operating in a fast-paced, deadline-driven environment with multiple active projects
• Proficiency with AI writing tools (ChatGPT, Claude, Jasper, or equivalent) or clear demonstrated drive to integrate them into daily workflow
• Strong collaborator who takes direction well and gives clear creative feedback

Benefits

• Flexible Unlimited Paid Time Off and Company-wide Holidays
• Employer sponsored Medical, Dental, & Vision plans
• $1,950 annual Employer HSA contribution
• FSA options including dependent care
• Employee assistance program and mental health resources
• Employer match program for 401(k), eligible for both Traditional and Roth accounts
• $1,200 annual wellness reimbursement through JOON that supports health, family care, pet care, fitness, and more!
• For local or visiting team members, enjoy access to a state of the art gym at our HQ in Las Vegas