Develop and maintain omnichannel measurement frameworks that connect media KPIs to client business objectives.
Access and integrate multiple data sources—digital, offline, and CRM—to create comprehensive performance views.
Execute foundational Marketing Mix Modeling (MMM) and Forecasting workflows, including data staging, model processing, and initial output generation under Director supervision.
Build dashboards, automate recurring reports, and design visualizations in Looker Studio.
Lead test-and-learn initiatives, including A/B and lift studies.
Identify optimization opportunities and communicate insights in partnership with media and strategy teams.
Translate analysis into client-ready presentation slides, visualizing complex data (MMM results, forecasts) into digestible formats.
Support Associate Directors and Directors to deliver analytics insights and recommendations.
Begin mentoring Analysts informally, guiding QA, task management, and analytical rigor.
Collaborate closely with cross-functional teams to align measurement with business and creative strategies.
Maintain governance over taxonomy, naming conventions, and tracking consistency.
Ensure data cleanliness and reliability across reporting environments.
Contribute to operational improvements that enhance analytics efficiency.

2–5 years of analytics or media experience, ideally in an agency or marketing analytics environment.
Proficiency with digital analytics platforms (GA4, GTM), visualization tools (Looker/Tableau), and data querying (SQL).
Strong understanding of advertising KPIs, Marketing Mix Modeling (MMM) concepts, and attribution models.
Demonstrated ability to build slides that tell a data story.
Hands-on experience building dashboards and automations across media sources (Google Ads, Meta, DV360, TikTok).
Exposure to client interaction through report presentations and performance discussions.
Ability to simplify complex data into accessible, visually compelling insights.

Senior Analyst, Analytics

Key skills