Support the creation of integrated connections plans that define the right roles for channels, content, and creative across the marketing funnel
Translate campaign objectives, audience insights, and creative platforms into actionable media and content recommendations
Assist in building consumer journey maps, message sequencing, and flighting frameworks that guide execution teams
Partner with media and brand teams to ensure strategic alignment from briefing through activation
Leverage research, audience data, and cultural trends to inform strategic thinking
Collaborate with the Audience Strategy team to ensure plans are anchored in audience needs, behaviors, and mindsets
Serve as a connector between brand, media, creative, and commerce teams—ensuring the strategy translates clearly across executional workstreams
Help facilitate working sessions and briefing forums with internal teams and external agency partners
Use and maintain standardized planning tools to drive consistency and clarity
Contribute to post-campaign retrospectives and learning agendas

Bachelor’s degree
At least 4–6 years of experience in strategy, brand planning, or media
Strong foundation in communications planning and strategic thinking
Ability to synthesize consumer insights and business objectives into actionable media strategies
Skilled in cross-functional collaboration, especially between creative and media teams
Proficiency in writing clear, compelling briefs that inspire creative development
Comfortable navigating data sources and translating them into story-driven plans
Excellent stakeholder management and cross-functional leadership
Familiarity with cultural trend mapping and behavioral segmentation

Manager, Connections Strategy

Key skills