Manager, Loyalty Strategy & Program

Role Overview

• Support the end-to-end launch of the Aero + JCP cross-brand loyalty program, ensuring alignment to approved strategy, business rules, and financial guardrails.
• Act as a COE partner to cross-functional teams, helping translate loyalty strategy into executable plans across marketing, tech, operations, and customer experience.
• Support development of launch materials, internal training, FAQs, and customer communications.
• Assist in documenting program rules, benefits, customer experience flows, and operational processes.
• Partner with Marketing and Digital teams to plan and execute loyalty activations, campaigns, and member journeys.
• Monitor program performance against KPIs (enrollment, engagement, redemption, lift, and ROI) and identify optimization opportunities.
• Stay current on loyalty trends and competitive landscape to inform future enhancements.

Requirements

• 3-5 years of experience in loyalty, CRM, customer strategy, or related marketing roles.
• Experience supporting or managing loyalty or rewards programs.
• Analytical skills with the ability to interpret performance data and insights.
• Strong project management and cross-functional collaboration skills.
• Strong written and verbal communication skills.

Benefits

• medical/dental/vision
• term life insurance
• paid vacation/holidays
• 401(k) Savings Plan with company match
• associate discount on Catalyst Brands merchandise