Lead sales strategy and execution for key ethnic retail chains (e.g., Asian supermarkets) across the U.S.
Develop tailored business plans by account and region to drive distribution, velocity, and brand visibility
Own and manage direct relationships with national and regional buyers, category managers, and distributors
Ensure strong in-store presence through merchandising programs, pricing execution, and shelf compliance
Build and manage relationships with ethnic distributors and store accounts
Drive and monitor in-store execution, including new item launches, price changes, and seasonal displays
Maintain accurate sales forecasts and collaborate with supply chain and operations to ensure product availability
Monitor competitive activity, pricing, and merchandising trends in the ethnic channel

Bachelor's degree required
Bilingual in Mandarin required
Minimum 5-7 years experience with proven track record of leadership in a sales organization/business unit in the food industry
Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc.
Prior experience with Asian Ethnic retailers and wholesaler preferred
Valid driver's license and clean driving record
Proficient in Google Apps, MS Office Suite, etc.

Sales Manager, Mandarin Speaking

Key skills