VP, Business Planning, Analytics

Role Overview

• Own and evolve the end-to-end measurement framework, ensuring alignment with the client’s growth transformation and category-driven investment model.
• Lead the integration of MMM, incrementality testing, platform data, retail signals, and commerce analytics into a unified performance narrative.
• Establish clear methodologies to develop and execute for baseline setting, incremental measurement, and business impact modeling across channels and categories.
• Ensure all investment decisions are grounded in measurable contribution to sales, profit, and long-term brand growth.
• Lead the business planning processes, connecting media and commerce investment to revenue forecasts, category goals, and financial targets.
• Build and maintain dynamic forecasting models and scenario planning frameworks to guide allocation decisions at defined cadences (daily, weekly, monthly, bi-annual).
• Translate analytics into clear investment guidance, identifying reallocation opportunities across channels (including retail media and Amazon) when measurement signals warrant change.
• Ensure media contribution and ROI are clearly understood and embedded into broader business planning.
• Operationalize category-level measurement frameworks that enable smarter allocation across product lines and growth priorities.
• Ensure alignment between media investment and retail/commercial realities, including competitive activity, promotional impact, and trade dynamics.
• Partner closely with Commerce and Retail Media teams to ensure Amazon and retail investment strategies are integrated within the broader measurement model.
• Design and implement a structured review cadence (daily, weekly, monthly, quarterly, bi annual) that aligns with the Media Playbook and transformation roadmap.
• Lead integrated business reviews, ensuring insights drive clear decisions—not just reporting.
• Create transparency across baseline assumptions, optimization decisions, and incremental impact assessments.
• Champion the use of Brandtech and partner technologies to improve modeling accuracy, workflow efficiency, and predictive capabilities.
• Embed advanced analytics tools and GenAI capabilities into reporting, forecasting, and scenario modeling processes.
• Ensure teams are trained and confident in the application of tools, methodologies, and frameworks.
• Build and lead a high-performing analytics and business planning team aligned to future-state needs.
• Establish clear standards for rigor, documentation, modeling consistency, and insight quality.
• Mentor senior analytics and data science leaders, strengthening their ability to connect data to strategic business decisions.
• Serve as a visible transformation leader across the Integrated Agency Team (IAT), ensuring alignment between Strategy, Investment, Commerce, and Creative.
• Foster a culture of accountability, transparency, and proactive problem-solving.

Requirements

• 15+ years of experience in advanced analytics, marketing science, business planning, or performance strategy within a global agency or complex client organization.
• Deep expertise in MMM, incrementality testing, cross-channel attribution, and retail/commerce analytics.
• Proven experience integrating analytics into financial planning and investment decision-making processes.
• Strong understanding of category-level planning, retail media ecosystems, and commerce optimization (including Amazon).
• Demonstrated ability to lead large-scale measurement transformation initiatives.
• Advanced analytical fluency with the ability to translate complex models into clear, executive-level guidance.
• Exceptional leadership skills with experience building and developing senior analytics teams.
• Comfort operating in matrixed, integrated agency environments with multiple senior stakeholders.

Benefits

• You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
• Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
• Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
• Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.
• Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.