Marketing Manager – Events

Role Overview

• In collaboration with Senior Leadership, develop and implement annual marketing and communications plans aligned with agency and fundraising goals.
• Lead integrated marketing campaigns across digital, print, and social media platforms.
• Create, design, and oversee production of marketing materials, sponsorship collateral, impact reports, and branded assets.
• Oversee SMOC’s website content, ensuring accurate, timely, and compelling content in collaboration with agency leadership and program directors.
• Monitor and analyze campaign performance metrics (engagement, reach, donor response, event participation) and adjust strategies to improve results.
• Own brand consistency across all departments and affiliate organizations while directly supporting program-specific marketing needs.
• In partnership with Director of Development, generate and implement marketing and engagement strategies for fundraising and cultivation events.
• Lead planning and coordination of agency events, including timelines, vendor management, sponsorship promotion, communications, and logistics.
• Actively participate in event execution (including on-site leadership, photography, and content capture when needed).
• Evaluate event outcomes against revenue and engagement goals and recommend improvements for future growth.
• Serve as primary liaison between the Resource Development team, senior management and program directors to align messaging with agency priorities.
• Support and guide internal staff and external vendors, when applicable.
• Manage assigned marketing and event budgets, ensuring responsible allocation of resources and cost-effective results.
• Translate organizational strategy into actionable marketing initiatives with clear timelines and deliverables.
• Ensure confidentiality of client, employee, and agency information in accordance with regulatory and funder requirements.
• Maintain compliance with branding standards and organizational policies.
• Perform additional responsibilities as assigned to support agency growth and mission impact.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or related field (or equivalent professional experience).
• Minimum of four (4) years of progressively responsible experience in nonprofit marketing, communications, or social services, including project or team leadership responsibilities.
• Excellent written and verbal communication and attention to detail.
• Mission-Driven Leadership: Demonstrated commitment to advancing SMOC’s mission, with the ability to align marketing and engagement strategies with donor interests, community needs, and organizational goals.
• Strategic Relationship Management: Proven ability to build, strengthen, and sustain relationships with donors, community partners, staff, and stakeholders.
• Results-Oriented Management: Track record of setting measurable goals, monitoring performance metrics, and driving marketing and event initiatives that achieve defined revenue, visibility, and engagement outcomes.
• Collaborative Leadership: Ability to lead cross-functional projects, mobilize internal and external resources, and work effectively across departments.
• Demonstrated confidence in navigating challenges and facilitating solutions.
• Brand & Communications Stewardship: Experience managing and protecting organizational brand identity across multiple platforms.
• Ability to oversee messaging strategy, ensure consistency, and translate mission impact into compelling communications.
• Project & Operational Management: Strong organizational and project management skills, with the ability to prioritize competing deadlines while maintaining high standards of quality and accountability.
• Technical Proficiency: Proficient in Microsoft Office (Word, Excel, Outlook), CRM systems (e.g., Salesforce), website content management systems, digital marketing platforms, and emerging communication technologies.
• Financial & Administrative Oversight: Ability to manage marketing-related budgets, documentation, and reporting requirements accurately and in a timely manner.
• Compliance & Confidentiality: Commitment to maintaining confidentiality of client, employee, and agency information in accordance with federal and state regulations and funder requirements.
• Transportation Requirements: Valid Massachusetts driver’s license and access to a reliable, insured, and registered vehicle.

Benefits

• Paid Time Off: All full-time employees can accrue up to 3 weeks of vacation, and 2 weeks of sick time and are eligible for 12 paid holidays during their first year of employment.
• Employer-paid Life Insurance & AD&D and Long-Term Disability for full-time employees.
• Comprehensive Benefits Package including Medical Plans through Mass General Brigham with an HRA Employer cost-sharing program, Dental Plans with Orthodontic Coverage, and EyeMed Vision Insurance available to full-time employees.
• 403(B) Retirement Plan with a company match starting on day one for all full-time and part-time employees.
• Additional voluntary benefits including; Term and Whole Life Insurance, Accident Insurance, Critical Illness, Hospital indemnity, and Short-Term Disability.
• Flexible Spending Accounts, Dependent Care Accounts, Employee Assistance Program, Tuition Reimbursement and more.