Prospect, cold-call, and generating leads to recruiting new hospitality customers and drive incremental revenue growth.
Develop and execute sales strategies to achieve growth, profitability, and contract utilization objectives within the hospitality segment.
Create compelling, value-based sales proposals that articulate financial, operational, and programmatic benefits.
Analyze market basket and utilization data to identify trends, variances, and growth opportunities.
Develop, own, and manage sales funnel strategies, account targeting plans, and pipeline activity across sales teams.
Implement, track, analyze, and report performance metrics including contract utilization, member participation, and divisional results.
Serve as the primary liaison between internal sales, operations, local teams, and external business partners.
Communicate and educate field sales teams on contract elements, customer objectives, industry trends, and service expectations.
Partner with GPO sponsors and affiliates to influence strategy, unlock new opportunities, and grow contracted volume.
Act as an internal advocate for major customer issues within assigned hospitality segments.
Execute the Quality Sales Process (QSP) and oversee new account onboarding to ensure successful transitions.
Utilize CRM and sales tracking tools (e.g., LINC CRM) to manage pipeline activity, performance metrics, and reporting.

Minimum 3 years of quota-carrying sales experience in hospitality, food service, or related industries.
Proven success prospecting, opening new accounts, and closing complex, multi-location deals.
Strong experience of selling with Group Purchasing Organizations (GPOs).
Required 40-50% of travel.
Bachelor’s degree preferred or equivalent relevant experience.

Director, Hospitality

Key skills