Senior SEO Strategist

Role Overview

• Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate
• Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams
• Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment
• Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner
• Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements
• Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly
• Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency
• Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.)
• Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities
• Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations
• Utilize tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, SEMRush, and additional SEO platforms to drive informed decision-making
• Proactively identify scope risks and workload concerns to protect performance
• Other duties as assigned by management

Requirements

• 3
• 6 years of hands-on experience in SEO strategy and execution
• Demonstrated experience managing complex, multi-location, or enterprise-level SEO campaigns
• Strong technical SEO background including site audits, migrations, schema, and performance optimization
• Proven ability to develop and execute strategies that drive measurable lead generation growth
• Exemplary organization and time management skills with the ability to manage multiple high-priority accounts simultaneously
• Attention to detail with respect to technical accuracy, content quality, and data analysis
• Strong work ethic with a proactive, solution-oriented mindset
• Ability to analyze performance data and translate insights into actionable strategy
• Exemplary organization and time management skills with the ability to handle several projects simultaneously
• Strong work ethic and a "do whatever it takes to get the job done" attitude
• Experience in the home services industry (HVAC, plumbing, roofing, electrical, etc.) is a plus

Benefits

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Annual wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Inclusion, Diversity, Equity & Access (IDEA) Committee
• Awesome team merch!