Lead end-to-end global market segmentation and category understanding across regions, partnering closely with local Marketing teams and overseeing the support of Ferrara’s Consumer Insights function.
Design and build global strategic platforms rooted in consumer and market insights, defining clear product and brand portfolio architectures across geographies.
Partner with regional and local Marketing teams, Business Units, R&D, Manufacturing, and the Executive Chairman Strategy team to align global platforms with local market realities.
Create and roll out mid
and long-term development plans for each strategic platform, including innovation pipelines, brand roles, and growth roadmaps.
Bring a new global strategic mindset to Ferrara by balancing global scale with local relevance and leading change across a complex, multinational environment.
Coach, manage, and develop a team member, building strong strategic capabilities across data gathering, analysis, frameworks, and strategic planning.

Bachelor's degree in Business, Finance, Marketing, Engineering, Economics, or related field required; MBA or advanced degree preferred
10-15 years of experience in global marketing and strategy roles in a multinational company (CPG and consulting firms preferred)

Senior Director, Platform Development

Key skills