Design and support end-to-end SFMC Engagement architecture for assigned clients
Translate client requirements into clear, scalable technical solutions
Conduct platform audits and health checks to uncover risks and optimization opportunities
Build, review, and refine automations, journeys, segmentation logic, and campaign workflows
Develop custom solutions using AMPscript, SSJS, SQL, GTL, and API integrations (REST/SOAP)
Serve as the primary technical point of contact for your assigned clients
Provide proactive recommendations and help clients adopt new features and best practices
Translate complex technical topics into clear guidance for both technical and non-technical audiences
Contribute to client roadmaps aligned to business goals and digital marketing best practices
Create and maintain documentation such as solution designs, data flow diagrams, and architecture maps
Partner with cross-functional teams to deliver high-quality projects on time
Troubleshoot platform issues and escalate when needed
Stay current on SFMC releases and ecosystem updates to improve client solutions

3–5+ years of hands-on experience with Salesforce Marketing Cloud Engagement
Proficiency in at least two SFMC languages (AMPscript, SSJS, SQL, GTL)
Experience working with REST and SOAP APIs
Strong understanding of SFMC architecture (data extensions, automations, Journey Builder, Contact Builder)
Two or more Salesforce certifications (e.g., Marketing Cloud Email Specialist, Administrator, Consultant, Developer)
Experience with SFMC Connector or similar integration patterns
Background in development or technical architecture
Experience working in a client-facing or consulting capacity
Ability to clearly communicate technical concepts to a range of stakeholders
Strong problem-solving skills and comfort working through incomplete information
Ability to capture requirements and document workflows through discovery sessions
Understanding of digital messaging best practices across email, mobile, push, and related channels
Familiarity with compliance and deliverability (such as CAN-SPAM, GDPR)

Platform Architect, SFMC

Key skills