Director of Marketing

Role Overview

• Own and scale a predictable, full-funnel growth engine that drives marketing-sourced and influenced pipeline, consistent leads, and measurable revenue impact through inbound, outbound, ABM, lifecycle marketing, and experimentation.
• Champion AI-driven marketing and own the marketing technology stack, leveraging CRM, automation, analytics, and data tools to power personalization, predictive engagement, and differentiated market positioning.
• Design and execute high-impact ABM programs for enterprise and mid-market accounts, partnering closely with Sales on targeted initiatives to increase pipeline velocity and conversion.
• Lead product marketing strategy by refining ICPs, segmentation, positioning, pricing inputs, and GTM narratives, while building high-converting sales enablement assets in tight partnership with Product and Sales.
• Define and elevate the brand narrative across all touchpoints, positioning the company as the category leader through cohesive storytelling, events, and industry thought leadership.
• Own content strategy across the full customer lifecycle, developing campaigns and thought leadership that educate the market and drive pipeline.
• Partner with operations to architect and optimize the funnel; owning lead scoring, routing, attribution, forecasting, and dashboards, to improve visibility, conversion rates, and revenue predictability at scale.
• Build, coach, and lead a high performance marketing team establishing clear metrics, accountability, and strong cross-functional alignment.

Requirements

• Full-stack B2B marketing and growth leader with 8+ years of experience across demand generation, ABM, product marketing, and GTM strategy.
• Proven operator who can architect systems and execute campaigns hands-on.
• Deeply analytical and metrics-driven; you build dashboards before opinions.
• Comfortable with ambiguity, speed, and experimentation in scaling environments.
• Strong partner to Sales, Product, RevOps, and Executive Leadership.
• Experienced with modern MarTech and RevOps platforms (Salesforce, HubSpot, Clay etc).
• Fluent in AI-powered marketing tools and excited to apply AI to growth.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities