Translate full-funnel data into actionable insights and compelling narratives that guide marketing strategy and identify optimization opportunities
Build and manage dashboards to monitor marketing campaign and channel performance across the full funnel, from awareness through conversion
Design and execute incrementality tests to evaluate the effectiveness of campaigns, channels, and messaging
Partner closely with marketing teams to set campaign objectives, define KPIs, and report on performance
Architect end-to-end measurement solutions that ensure accurate tracking of audience segmentation, campaign effectiveness, and overall marketing ROI

Bachelor’s degree or higher in statistics, economics, computer science, or a related field
5+ years of experience as a data analyst or data scientist specifically supporting marketing or advertising teams
Skilled in SQL
Skilled in Python or R
Experience with analytics tools like Power BI, AWS, Amplitude; Sprout experience is a plus
Solid background in statistical analysis, predictive modeling, and experimental design
Strong problem-solving and critical thinking skills
Experience with large and complex datasets, including unstructured data
Excellent communicator, able to make technical topics clear for any audience

Eligible team members perks include health benefits to support you and your family
Medical benefits
Dental benefits
Vision benefits
401K retirement plan
Paid-time off

Senior Marketing Data Analyst

Key skills