Lead Generation Coordinator

Role Overview

• Coordinate end-to-end execution of lead generation initiatives, including intake, requirements gathering, vendor coordination, approvals, production, and delivery to ensure timely schedules.
• Monitor inbound requests across channels, capture requirements, prioritize, and route work to appropriate teams or partners.
• Support audience selection and data preparation activities; this includes coordinating list pulls, alignment with criteria, and maintaining data governance guidelines.
• Coordinate with printers, mail houses, third parties, and other parties to ensure mail scheduling.
• Work with templates to customize partner materials such as logos, headshots, copy edits, and event details to support the experience for funeral homes.

Requirements

• 2+ years of experience in marketing operations, program coordination, vendor coordination, direct mail operations, or a similar execution-focused role.
• Experience with Microsoft Products (Excel, Office, Word) is required.
• Experience coordinating with external vendors, managing proofs, and approvals is preferred.
• Direct mail experience is preferred; strong supplemental coordination and operational experience is acceptable.
• Regulated industry experience is a plus.

Benefits

• Annual profit sharing
• 401(k) with company match with discretionary contribution
• Company-sponsored group medical and dental insurance
• Company-paid life insurance
• Company-paid long-term disability
• Paid holidays
• Generous vacation time and sick leave
• Paid parental leave