SEO Specialist – Fitness Vertical

Role Overview

• Manage and optimize Google Business Profiles (GBP) for multiple locations
• Improve local map pack visibility through strategic updates, category enhancements, and regular posting
• Conduct comprehensive keyword research to identify high-impact search terms
• Evaluate keyword competitiveness and trends to guide content planning
• Perform SEO audits and provide strategic recommendations tailored to client goals
• Partner with Content, Design, and Web Development teams to optimize on-page elements including meta tags, headers, content, and UX
• Implement structured data for local businesses, services, and FAQs
• Apply best practices for URL structure, internal linking, content optimization, and overall site experience
• Collaborate with Web Development to resolve technical SEO issues and implement improvements
• Perform regular site audits to identify and fix crawl errors, broken links, and other technical concerns
• Support the development of SEO-driven content strategies
• Optimize existing content for search performance and user engagement
• Conduct localized keyword research to uncover ranking opportunities
• Develop and execute link-building strategies to strengthen domain authority
• Audit, create, and maintain accurate business listings across relevant directories
• Ensure NAP (Name, Address, Phone) consistency across all platforms
• Track and analyze SEO performance metrics using Google Analytics, Search Console, and other SEO tools
• Prepare regular performance reports with actionable insights and recommendations
• Monitor rankings, traffic, conversions, and local search visibility
• Evaluate competitor local SEO strategies to identify growth opportunities
• Stay current with SEO trends, algorithm updates, and evolving best practices

Requirements

• Proven SEO experience with both strategic planning and hands-on execution (2–4 years preferred)
• Strong understanding of search engine algorithms and ranking factors
• Experience using SEO tools such as Ahrefs, Moz, SEMrush, or similar platforms
• Excellent analytical and problem-solving abilities
• Strong communication and collaboration skills
• Clear and professional written communication with attention to detail
• Highly organized with the ability to manage multiple priorities and deadlines
• Critical thinker who consistently looks for opportunities to improve processes and performance

Benefits

• HMO coverage starting on Day 1
• Paid time offs
• Training, career growth, and global exposure
• A collaborative and supportive team culture