About this role
Role Overview
- Own Empowerly’s written content engine across blogs, landing pages, and high-intent conversion pages
- Be accountable for transforming organic traffic into clarity, trust, and measurable enrollment impact
- Produce net-new blog posts based on SEO briefs and search demand
- Rewrite and materially improve existing content for clarity, depth, structure, and persuasive strength
- Optimize high-value pages that directly influence bookings and enrollments
- Consistently ship polished work at a reliable cadence, balancing speed with quality
- Integrate keywords strategically, align content to clear search intent, and provide internal linking recommendations
- Strengthen website and landing page copy
- Write or refine paid social ads, webinar promotions, and supporting assets
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field
- 5+ years of experience as a content writer or copywriter
- Demonstrated strength in long-form writing with a clear, confident voice
- Proven experience writing for SEO performance and conversion impact
- Comfort rewriting and significantly improving existing content
- Ability to produce high-quality work efficiently in a fast-paced environment
- Native or near-native English proficiency
- A portfolio or writing samples that demonstrate depth, clarity, structure, and persuasive ability
Benefits
- health, dental, and vision insurance
- paid vacation and sick days
- 401(k)