Lead Generation Specialist

Role Overview

• Conduct structured research to identify potential attendees and buyers across LPs, GPs, developers, lenders, advisors, and service providers.
• Map organisational structures to identify relevant decision-makers by role, seniority, geography, sector focus, and investment strategy.
• Build, maintain, and continuously refine robust datasets aligned to each event’s thematic focus and commercial objectives.
• Qualify leads based on relevance, seniority, likelihood to attend, and revenue-generating potential.
• Track and manage data hygiene, including bounced contacts, opt-outs, and changing market intelligence.
• Provide targeted, segmented lead lists to Audience Development and Sales teams to support invitation strategy and delegate sales.
• Collaborate with Compliance and Legal to ensure all data usage aligns with GDPR, consent frameworks, and internal data governance policies.
• Work closely with Marketing Operations to ensure data is accurately segmented, tagged, and uploaded across CRM and marketing platforms.
• Execute digital marketing activity to support conference and awards promotion across owned channels.
• Organic social media posting, including: Event awareness and registration messaging Session, agenda, and topic highlights Speaker, sponsor, and judge announcements Countdown and reminder posts aligned to key milestones Update event website pages, including: Event overviews and value propositions Target audience definitions and attendee breakdowns High-level themes, topics, and sector coverage Speaker, sponsor, and partner visibility Support with email marketing, including: Event launch and awareness emails Session, speaker, sponsor, and judge promotion Targeted communications to priority audience segments Work with internal stakeholders to ensure digital content reflects the right audience focus, messaging, and commercial priorities. Use data insights to inform marketing targeting, messaging, and channel prioritisation.

Requirements

• Experience in data research, lead generation, market intelligence, or audience development, ideally within events or B2B environments.
• Demonstrated exposure to digital marketing channels, including websites, email marketing, and organic social media.
• Strong analytical mindset with excellent attention to detail and data accuracy.
• Ability to understand complex market ecosystems, including LP/GP structures, project finance, and the infrastructure value chain.
• Highly organised with the ability to deliver high volumes of research and marketing activity under tight deadlines.
• Clear communicator with the ability to translate data into actionable insights for sales and marketing teams.
• Experience within financial services, infrastructure, private markets, energy, or investment-related sectors preferred.

Benefits

• Additional health & life insurance
• food voucher
• Multisport card