Own design for complex product areas from discovery through launch and iteration, including both engagement and revenue-focused designs
Translate ambiguous, high-impact problems into clear user journeys, flows, and interfaces
Balance user experience, speed of execution, and business impact
Design experiences that feel unmistakably HER — rooted in sapphic culture, joy, intimacy, and community
Push beyond generic dating patterns to create features users can’t get elsewhere
Ensure HER’s product experience remains emotionally resonant, culturally specific, and market-differentiated
Apply and evolve HER’s design system and brand expression
Design experiments and A/B tests in collaboration with Product, Engineering, and DataIterate based on performance data and qualitative insight
Use learning from experiments to inform future design decisions
Create prototypes at varying levels of fidelity to explore, align, and validate ideas
Support regular user testing to de-risk solutions before build
Clearly communicate design intent and rationale to cross-functional partners
Work closely with Product Managers to shape roadmaps and scope work
Partner with Engineering to ship high-quality experiences efficiently
Present work confidently to leadership and incorporate feedback without losing clarity or direction

7+ years designing consumer digital products (mobile-first experience required)
Proven experience owning design for features used by large audiences
Strong interaction design, visual design, and UX fundamentals
Experience working within and contributing to a design system
Comfort operating in fast-moving, evolving product environments
A portfolio demonstrating both craft and business impact
Bonus points if you have experience with: Subscription or freemium products
Dating or network based platform experience
Designing for identity-led or emotionally nuanced use cases
Engaging directly with users to inform your design direction and decisions in the form of user surveys, unmoderated prototype testing, and user interviews.

Senior Product Designer

Key skills