Create and lead the analytics strategy for an account. By learning client businesses and understanding their media strategy, you will lead the development of annual learning agendas, testing and analysis roadmaps, and support thought leadership as required.
Maintain a strong working knowledge of quantitative methods and statistics, and propose tests and analysis on an ongoing basis.
Lead the overall building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.).
Stay abreast of technological and industry developments related and provide appropriate suggestions to your clients.
Complete appropriate quality control procedures for analysis, reporting and data visualization for accuracy.
Lead relationships with cross-functional teams daily execution of analytics projects & initiatives.
Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical difficulty.
Leverage story-telling skills to deliver insights that are clear, concise and useful. Understand client key words and indicators to identify cross-sell opportunities and you escalate opportunities appropriately. Always listening for signs of client health, happiness or dissatisfaction.

5-7 years of experience in marketing analytics roles with a proven track record of working with clients, understanding their business, and executing quantitative methods to support.
Demonstrated success analyzing data and using analytics tools to drive marketing decision making.
Excellent communication and interpersonal skills, with the ability to build productive relationships with clients and internal partners
In-depth experience with statistical analysis, predictive modeling, LTV calculations, and other quantitative methods.
Experience using tools such and R, Python, and SQL, and the ability to problem solve independently with these tools.
Advanced skills in business intelligence platforms (e.g., Tableau, Power BI, Metric) and data architecture (e.g., Snowflake, Redshift).
Advanced computer skills including Microsoft Excel & PowerPoint.
Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Insights Lead Analyst

Key skills