Develop and implement the holistic marketing strategy to drive sustainable growth in eCommerce and retail
Responsible for all marketing KPIs including CAC, ROAS, CLV and brand metrics
Data-driven reporting and continuous optimization of marketing performance
Build, lead and develop a high-performance marketing team
Hiring, onboarding and talent development across all marketing functions
Strategic planning and optimization of all performance channels (Paid Social, SEA/SEO, influencer marketing, CRO)
Efficient new customer acquisition with a focus on sustainable growth and profitable ROAS
Build and optimize CRM strategies to maximize Customer Lifetime Value (CLV)
Develop retention programs including print mailings, events and loyalty initiatives
Further develop brand positioning and ensure consistent roll-out across all touchpoints
Develop and execute the go-to-market strategy for new markets
Manage international campaigns and partnerships
Responsible for the marketing budget
Confident use of attribution models and BI tools (Tableau, Looker, Excel)

Minimum 8–10 years of experience in marketing, ideally in beauty, fashion or consumer goods
5+ years of leadership experience with proven success in building and developing marketing teams
Demonstrable success in brand building, positioning and campaign development with measurable business impact
Deep expertise in Paid Social (Meta, TikTok), Paid Search (Google), influencer marketing and Conversion Rate Optimization (CRO)
Confident use of attribution models, BI tools (Tableau, Looker), Excel and data-driven reporting
Experience in market entry, localization and multi-market campaigns
Several years of responsibility for multi-million marketing budgets
Proven track record in hiring, talent development and leading cross-functional teams
Expertise in brand architecture, positioning and integrated campaign development
Ability to understand complex relationships and develop long-term strategies
Clear focus on impact and measurable results, high executional strength
Willingness to work operationally in a scale-up, not just to delegate
Decisions based on data, while having the courage for creative experiments
Inspiring leadership who motivates, develops and leads teams to success
Business-fluent German and English
Strong cross-functional collaboration, no silo mentality, high degree of empathy
Innovative problem-solving, out-of-the-box thinking combined with pragmatism

Influence and responsibility: You actively shape the growth strategy and have direct impact on Maniko's success as a C-level member
Flexible working: Whether in the office or remote, you can choose how you work best (including fully flexible working hours)
An inspiring culture: Every person counts. We value flat hierarchies, fast decision-making and genuine teamwork
Growth opportunities: We support your personal and professional growth and encourage new paths
The chance to see the immediate impact of your work and to develop a young, up-and-coming brand into a category-leading brand
A fast-paced, young, dynamic and highly motivated team in the heart of Berlin (Hackescher Markt)
Lots of freedom to approach your tasks as you see fit
Attractive compensation package including equity participation
Regular team events
Full home-office equipment including a height-adjustable desk
A Deutschland-Ticket
Urban Sports Club

Chief Marketing Officer

Key skills