Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting
Run structured experiments (audiences, creatives, offers, landing/lead flows)
Maintain a simple monthly marketing calendar aligned to enrollment targets
Coordinate creative needs with the team (briefs, asset requests, messaging angles)
Own lead follow-up cadence via email/SMS/calls and ensure response speed
Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs)
Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs
Use warm, clear, professional English aligned to Cadenza’s brand voice
Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking
Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace)
Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements)
Produce weekly snapshots + a monthly performance review with clear next actions

2+ years in growth marketing, marketing ops, enrollment/sales ops, or CRM-driven marketing
Hands-on paid social experience (Meta preferred)
Strong written/spoken English and high attention to detail
Highly organized and reliable (can manage a pipeline + deadlines + SOPs)
Comfortable working in a high-standards environment with feedback and approvals on key campaigns/messages
Nice-to Haves GoHighLevel experience
Education/family services business experience
Copywriting + basic creative coordination
Understanding of music education (bonus)

Marketing Coordinator

Key skills