Partner with the CRO and Segment CEOs to define and own the global marketing vision, strategy, and multi-year roadmap aligned to company growth objectives
Translate business and revenue priorities into a cohesive marketing operating model that scales globally
Architect and execute a comprehensive brand strategy that sharpens EQ’s positioning and differentiates us in competitive, regulated markets
Elevate EQ’s presence through thought leadership, flagship campaigns, content, and events that reinforce credibility and trust
Build and scale a global demand generation engine that delivers predictable, measurable pipeline and revenue impact
Design integrated, full-funnel programs across digital, ABM, paid media, email, events, and partnerships
Partner closely with Sales, RevOps, and Product Marketing to align ICPs, messaging, targeting, and GTM execution
Build, lead, and develop a high-performing global marketing team with clear accountability and ownership
Establish performance metrics, attribution models, and reporting frameworks that connect marketing activity to revenue outcomes
Drive a culture of experimentation, learning, and continuous improvement grounded in data.

Bachelor's degree in Marketing or a related field
10+ years of senior marketing leadership experience, ideally in B2B, SaaS, fintech, or regulated industries
Proven track record of building and scaling demand generation and brand platforms that drive revenue
Deep understanding of full-funnel marketing, pipeline analytics, and attribution
Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Strong cross-functional leadership skills with demonstrated success partnering with Sales and Revenue Operations
Experience leading global or multi-regional teams (North America and Europe preferred)
Builder’s mindset: comfortable with ambiguity, energized by creation, and motivated by impact.

Senior Director of Marketing

Key skills