Marketing Specialist II – Education Services

Role Overview

• Increase awareness of FACTS Education Services programs by supporting execution of customer engagement strategies, including webinars, conference marketing, school outreach campaigns, and federal funding awareness initiatives.
• Partner with Sales, Regional Vice Presidents, Education Services leaders, Product Marketing, and other internal stakeholders to coordinate marketing efforts that support school outreach and pipeline growth.
• Assist in developing and maintaining campaign briefs for Education Services initiatives, ensuring clear objectives, messaging alignment, and defined deliverables.
• Support planning and logistics for conferences and events including preparation of marketing materials and coordination with internal teams.
• Collaborate with Content Marketing and Creative teams to develop marketing materials such as one-pagers, sales presentations, landing pages, email campaigns, and promotional assets that clearly communicate program value.
• Review creative deliverables prior to stakeholder approval to ensure factual alignment with program offerings and brand consistency.
• Support updates to website content, sales materials, and digital assets to reflect current Education Services offerings and positioning.
• Assist with production of email, social, and digital campaign elements supporting professional development, instructional services, and coaching programs.
• Work cross-functionally with Sales and Sales Operations to identify opportunities for customer-focused campaigns tied to seasonal needs such as Title consultation cycles, back-to-school planning, and mid-year intervention support.
• Support campaign performance tracking by compiling results, assisting with post-campaign reporting, and participating in debrief discussions with stakeholders.
• Assist in preparing event and webinar follow-up materials, surveys, and summary reports to inform future marketing efforts.
• Conduct secondary research on K–12 education trends, federal funding updates (Title I–IV), and professional learning best practices to support messaging and positioning efforts.
• Maintain awareness of emerging trends in education marketing, school leadership development, and professional learning to help inform campaign opportunities.
• Leverage marketing technology platforms appropriately to ensure efficient execution, accurate tracking, and consistent communication across campaigns.

Requirements

• Bachelor’s Degree required
• Degree in Marketing, Communications, Education, or related field preferred
• 2+ years of marketing, communications, or related experience required
• Experience in K–12 education or working with schools strongly preferred
• Marketing technology experience preferred (CRM, email platforms, webinar tools, project management systems)
• Ability to manage multiple projects and priorities in a fast-paced environment

Benefits

• medical
• dental
• vision
• HSA and FSA
• generous earned time off
• 401K/student loan repayment
• life insurance & AD&D insurance
• employee assistance program
• employee stock purchase program
• tuition reimbursement
• performance-based incentive pay
• short
• and long-term disability
• robust wellness program