Develop and implement comprehensive marketing strategies that integrate awareness marketing and performance marketing to drive enrollment growth and brand visibility
Lead, build, and mentor a new dedicated marketing team for the online division
Design end-to-end marketing campaigns that differentiate the organization in a crowded marketplace
Serve as the primary liaison between the marketing function and the online division leadership, maintaining regular strategic alignment meetings
Hold external marketing agencies accountable for performance, timelines, and deliverables; ensure agency partners deliver measurable results
Interpret marketing data and analytics to inform strategy, optimize campaigns, and communicate insights to leadership
Manage substantial marketing investments with sound financial acumen and project management discipline
Oversee project scope, timelines, deliverables, and critical milestones across multiple concurrent initiatives
Collaborate with creative, digital, and communications teams to develop promotional materials across print, digital, and other channels
Translate market intelligence and competitive analysis into actionable campaign strategies
Foster a culture of curiosity, creativity, and continuous improvement within the marketing team

5–7+ years of strategic marketing experience with demonstrated, measurable results in lead generation, sales growth, brand awareness, or market penetration
Proven ability to design and execute comprehensive marketing campaigns from concept through delivery
Experience with both awareness marketing (brand building, top-of-funnel) and performance marketing (lead generation, conversion optimization)
Strong project management capabilities with the ability to manage multiple complex initiatives simultaneously
Data-smart: Comfortable interpreting dashboards, analytics, and campaign performance metrics to drive decision-making
Excellent written and verbal communication skills with experience engaging senior leadership and cross-functional teams
Demonstrated ability to hold external partners and agencies accountable for results
Experience managing or influencing significant marketing budgets
Strong organizational abilities with keen attention to detail, deadlines, and deliverable quality
Ability to work independently, prioritize effectively in a fast-paced environment, and adapt as institutional needs evolve

Preferred Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree a plus
Combination of agency experience and in-house/corporate marketing experience
Experience in smaller organizations or startups with direct C-suite access and strategic ownership
Track record of building, hiring, and leading marketing teams
Higher education marketing experience (industry experience is valued)
Experience working across multiple verticals or industries, demonstrating adaptability
Familiarity with CRM, marketing automation, and campaign management platforms

Strategic Marketing Director – Higher Education

Key skills