Director, Marketing Operations

Role Overview

• Own the marketing technology ecosystem—including CRM, automation, attribution, and analytics platforms—to deliver large‑scale, aligned business outcomes.
• Track key performance metrics at the program and departmental level, adjusting strategies and resource allocation to stay aligned with enterprise goals.
• Demonstrate effectiveness and efficiency across the function by building scalable, predictable, and measurable operational frameworks.
• Define, standardize, and enforce data governance, reporting integrity, and measurement methodologies that enable accurate insights and support strategic decision‑making.
• Design and implement scalable processes for campaign execution, lead management, scoring, routing, and attribution.
• Establish change‑management frameworks and workflow standards that improve operational performance and speed to market.
• Champion technology adoption across the GTM organization to drive customer‑centric strategies and improved ROI.
• Build, mentor, and develop a high‑performing team with a strong leadership bench.
• Demonstrate accountability for the growth, readiness, and succession of Senior Managers and their teams.
• Create systems for continuous feedback, skill development, and cross‑functional career mobility.
• Model a learning‑oriented culture that elevates the capabilities of the broader GTM organization.
• Communicate strategies, insights, and complex operational decisions in ways that inspire alignment across executives, peers, and team members.
• Translate data‑heavy, cross‑functional initiatives into clear narratives and calls to action.
• Deliver crisp, executive‑ready reporting on marketing performance, ROI, and strategic impact.
• Make high‑impact decisions that shape marketing strategy, operational design, and enterprise value.
• Assess risks, dependencies, and trade‑offs across interconnected systems, balancing competing stakeholder needs.
• Develop the structures, guidelines, and governance frameworks that empower better decision‑making across the marketing and GTM teams.
• Work closely with Sales, Finance, Product, Revenue Operations, and Customer Success to drive unified GTM execution.
• Lead and contribute to enterprise-wide initiatives that require coordination, trust, and shared accountability.
• Resolve cross-functional challenges by focusing on shared outcomes, aligning on data, and facilitating productive dialogue between departments.
• Drive growth and ROI through data‑driven, customer‑centric strategies.
• Enable organizational agility in a fast‑changing environment.
• Champion technology adoption and analytics to inform better decisions.
• Foster collaboration across the enterprise to unify GTM execution.
• Demonstrate measurable impact on revenue, retention, and customer experience.

Requirements

• 8+ years in marketing operations or related leadership roles.
• Expertise in marketing technology platforms and data governance.
• Strong financial acumen and experience managing budgets.
• Proven ability to lead teams and influence cross‑functionally at scale.
• Exceptional communication and stakeholder‑management skills.

Benefits

• Competitive benefits package
• Bonus opportunities
• Generous paid time off
• Paid holidays
• Programs designed to support employee well-being and work-life balance