Plan, launch, and manage paid campaigns across social media and search platforms to attract leads and increase brand awareness
Define, monitor, and analyze key marketing KPIs to ensure performance goals are met
Develop and execute content strategies for Kindgeek and Easyflow social media channels (LinkedIn, Facebook, Instagram, X, YouTube)
Create and manage advertising creatives, landing pages, and campaign funnels in collaboration with design and marketing teams
Continuously test and optimize campaigns for maximum effectiveness and cost efficiency
Manage social media calendars, write posts, and engage with the community to strengthen brand image and awareness
Prepare monthly reports on campaign performance and social media analytics, offering insights and improvement recommendations
Stay updated on industry trends, new tools, and algorithm changes to ensure best practices in digital marketing

1+ year of experience in social media management or/and performance marketing (preferably in IT, SaaS, or B2B segments)
Proven experience with Meta Ads, LinkedIn Ads, Google Ads, and analytics tools (Google Analytics, Tag Manager, etc.)
Strong understanding of digital marketing metrics (CPC, CTR, CPA, CPL, ROI) and ability to analyze data to make informed decisions
Experience creating, launching, and optimizing ad campaigns based on business goals and KPIs
Solid understanding of organic and paid social media strategies
Excellent copywriting skills in English (Upper-Intermediate+) and ability to adapt tone across platforms
Hands-on experience with content planning tools (Buffer, Hootsuite, or similar)
Creative mindset combined with a data-driven approach
Basic knowledge of design tools (Canva, Figma) is a plus

Social Media Manager – Meta Ads

Key skills