Director, Event Strategy

Role Overview

• Identify target audiences and develop segmentation strategies based on attendee personas.
• Create and implement audience acquisition campaigns to promote and drive event registration and attendance.
• Collaborate with the cross-functional teams to map out tasks and set expectations for audience engagement.
• Develop the campaign strategy and creation of promotional content across web, email, digital, and social.
• Partner with the content team to develop clear value propositions and messaging that effectively communicate the benefits of our events.
• Ensure all promotional materials align with brand standards by collaborating with internal creative teams.
• Collaborate with Field Marketing, Sales, and Sales Enablement leads to equip internal teams with effective tools and information to drive event registration and attendance.
• Develop sales tools, internal communication plans, and strategies to engage and activate sales to drive registration to events.
• Lead post-event follow-up strategy and plan in partnership with Marketing Operations, SDR Teams, Campaigns, and Field Marketing.
• Analyze event performance metrics, including MQLs (Marketing Qualified Leads), pipeline contributions, attendance rates, and engagement.
• Collaborate with the analytics team to assess the effectiveness of event campaigns and identify areas for improvement.
• Prepare and present reports on campaign outcomes to inform future event strategies and adjustments.
• Provide cross-functional support for the broader Events Team portfolio, contributing to the success of various global event initiatives as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8-10+ years in events marketing, with a strong record in planning and executing impactful global demand generation strategies for first party events (self hosted)
• Strong analytical abilities and a data driven mindset to inform strategy.
• Proven experience managing cross-functional collaboration and leading teams.
• Excellent communication and interpersonal skills to foster partnerships.
• Knowledge of Marketo, Tableau and Salesforce is essential.

Tech Stack

• Tableau

Benefits

• Offers Equity