Own the global partner email lifecycle strategy, including monthly newsletters, product launch communications, promotional campaigns, and new nurture programs (onboarding, post-event follow-up, renewal support, and partner lead follow-up).
Build scalable infrastructure, processes, and reporting to measure partner engagement, campaign performance, and program effectiveness globally.
Segment and personalize partner communications by partner type, tier, and region to increase engagement and activation.
Develop and scale Campaign-in-a-Box programs to enable partners with ready-to-deploy assets, including email templates, outbound cadences, social copy, call scripts, and battlecards.
Support sales partner cadence execution by drafting inbound and outbound messaging and implementing workflows within sales engagement platforms.
Own the partner portal marketing experience, including content governance, asset updates, engagement tracking, and campaign-in-a-box uploads to ensure a streamlined and current partner experience.
Provide operational and programmatic support to regional field marketing teams, ensuring they can focus on partner relationships, regional execution, and event excellence.

5–9+ years of B2B SaaS marketing experience, preferably within cybersecurity, IT infrastructure, or channel-first organizations.
Strong experience in partner marketing, lifecycle marketing, or channel program development.
Proven ability to build scalable programs that support regional teams across multiple geographies.
Experience developing campaign-in-a-box assets and partner enablement materials.
Familiarity with marketing automation platforms, CRM systems, and sales engagement tools.
Strong operational mindset with demonstrated ability to create structure, process, and repeatability.
Excellent cross-functional collaboration skills and experience working with Channel Sales, Field Marketing, Revenue Operations, and Product Marketing teams.
Strong written communication skills with the ability to translate messaging into scalable partner-ready assets.
Ability to balance strategic thinking with hands-on execution in a fast-moving environment.
Degree or equivalent experience in Marketing, Business, or related field.

Comprehensive medical, dental, and vision insurance coverage
Employee Referral Bonus Program
Wellness programs
401k and employer matching for (US Employees)
Comprehensive Time Off policy
An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)

Global Channel Programs Manager

Key skills