Drive best‑in‑class analytics and reporting across a global portfolio of B2B events and tradeshows.
Support the delivery of key Events Operations initiatives.
Work closely with global marketing, insights, IT, and events stakeholders to turn complex data into actionable insights.
Improve tools, processes, and reporting that support commercial decision‑making.
Act as the single source of truth for events data and reporting.
Deliver monthly, quarterly, and event-level insights to support commercial decisions.
Develop and maintain dashboards and reports using Salesforce, Qlik, Azure, and Excel.
Partner with Marketing Insights and Analytics team (MI&A) to integrate events data into enterprise analytics platforms.
Research and apply best‑in‑class event measurement and ROI practices.
Leverage AI and automation to improve reporting efficiency.
Manage third‑party analytics and reporting suppliers.
Support and improve the Events Operations tooling landscape.
Lead small to mid‑size projects, from scoping through delivery.
Prepare project documentation (objectives, scope, plans, cost estimates).
Deliver process improvements, user stories, and workflow designs.
Train and enable business users on tools and self‑service reporting.
Create standard work instructions to ensure consistency and scalability.

Health technology company focused on improving people’s health and wellbeing through meaningful innovation.
Diverse and inclusive workplace culture.
Equal employment and advancement opportunities.

Marketing Business Analyst – Events, Tradeshows

Key skills