Managing Existing Omni-Channel Partnerships: Owning day-to-day commercial management of existing International and Regional Omni-Channel Licensees.
Drives year-on-year growth of Licensee through strong governance, execution excellence, and continuous performance optimization.
Trade Marketing & In-Market Execution: Working closely with partners to activate brands in-market, including promotional mechanics, secondary placements, visibility standards, launch execution, and seasonal activations aligned with brand positioning and channel roles.
Positioning, Promotion & Pack Architecture: Supporting partners on category positioning, promotional depth and cadence, pack roles, and channel differentiation; to maximize profitability while protecting brand equity.
Marketing & Brand Activation Alignment: Partnering with Brand and Marketing teams to translate brand strategies into practical market and trade plans, ensuring marketing initiatives are executable, commercially sound, and impactful at shelf.
Commercial Planning & Joint-Business-Plans (JBPs): Leading development, execution, and tracking of JBPs with partners, covering volume, distribution, pricing, promotion, trade investment, innovation support, and key commercial KPIs.
Partner Engagement & Governance: Leading regular partner connects, performance reviews, and escalation management, ensuring alignment on priorities, risks, and opportunities.
Internal Cross-Functional Leadership: Acting as the internal champion for Omni-Channel partners, coordinating delivery across Insights, Commercialization, Supply Chain, Finance, Regulatory, Marketing, Field Marketing, and Regional IBM teams.
Annual Planning & Budget Support: Supporting annual planning cycles, innovation planning, and budget development for existing partners, ensuring alignment with Omni-Channel priorities and financial targets.
Category Management: Supporting Category Management across key Omni-Channel categories (RTD, Packaged Ice Cream, Packaged Coffee), including SKU tracking, innovation performance, price positioning, and competitive benchmarks in priority markets.
Market & Industry Insight: Maintaining strong understanding of FMCG trade practices, competitive dynamics, and category trends impacting Omni-Channel performance.
Requirements
Bachelor’s degree required
Minimum six+ years’ experience in FMCG Commercial, Trade Marketing, Sales Operations, or Omni-Channel roles, preferably with global or regional brands.
Prior experience working with Global Brands in a retail environment.
Experience managing established partnerships and complex stakeholder environments.