Using data and insight to uncover opportunities that improve customer experience and deliver value growth — focusing on P&L metrics and customer demographics.
Integrating AI use cases into trading, data, and back‑office processes.
Supporting the P&L through strategies that drive growth and reduce costs.
Acting as SME on OCF data and related areas, including owned and paid channel performance.
Using storytelling to turn data‑driven insights into compelling visions for change.
Applying data to support decisions, performance understanding, and business case creation.
Demonstrating knowledge of upcoming internal and external propositions to find opportunities.
Providing SME support for implementing new initiatives and requirements.
Embedding Consumer Duty principles into performance design and team plans.
Collaborating with stakeholders to solve customer and colleague challenges.
Building strong relationships across Transport, Platforms, LBG products, BMX, CCOR, Legal, and Credit Risk teams.

Data‑driven approach: Ability to use data to find opportunities, understand commercial performance, and shape customer‑focused change.
Change delivery: Proven ability to design and deliver improvements that enhance customer experience and drive measurable commercial outcomes.
Technical capability: Confidence working with bank data systems (e.g., GDW, GCP) and tools such as Excel, SQL, SaaS analytics platforms or Power BI, or willingness to train in coding techniques.
Influencing & stakeholder management: Strong interpersonal skills with the ability to collaborate across diverse teams and influence decision‑making.
Communication excellence: Skilled in presenting insights, recommendations and narratives clearly and compellingly to team members.
Digital awareness: Understanding of digital journeys (e.g., onboarding, optimisation) and how to use insight to improve them.
Industry insight: Familiarity with consumer or motor finance markets.
Commercial understanding: Ability to interpret commercial levers such as customer economics, value drivers, cost efficiency, and growth impacts within a D2C context.
Experience in innovation or optimisation: Background in proposition design, digital optimisation, or test‑and‑learn methods (e.g., A/B testing).

Assistant Manager – Direct to Consumer Innovation, Growth

Key skills