Key skills
AIAnalyticsBICRM
About this role
Role Overview
- Lead the global DCX activation strategy and standards
- Own the global content and channel activation strategy and roadmap
- Establish global playbooks, templates, and taxonomies
- Orchestrate cross-functional planning with Brands, Medical, Market Access, Insights, Patient Experience, and Congress teams
- Define the global KPI framework
Requirements
- 10-14+ years in pharma/biotech digital marketing
- 5+ years leading regional or global omnichannel activation in a matrixed environment
- Fluent with AI content creation, modular authoring, DAM/CMS, CRM/CLM (e.g., Veeva), marketing automation, and analytics/BI
- Advanced degree (MBA, Analytics, or Life Sciences) preferred
Benefits
- Professional development opportunities
- Flexible working hours
- Health insurance
- Pension scheme