About this role
Role Overview
- Maximize earned media coverage and free trial signups culminating in a high-impact, single-day PR push campaign in early May.
- Researching and helping to build targeted media and influencer contact lists relevant to govtech and public sector audiences
- Writing and sending pitches to journalists, reporters, editors, and influencers.
- Managing follow-ups and ongoing relationship management throughout the campaign
- Identifying and negotiating earned media placement opportunities along with sponsored editorial content, advertorials, and sponsored social/media posts
- Tracking outreach activity and coverage results in a shared system
- Coordinating logistics with media and influencers leading up to and on the PR day itself
Requirements
- You have hands-on media relations experience. You've pitched journalists and gotten placements in real editorial outlets, not just secured backlinks through content syndication or blogger outreach
- You have experience with both earned media and paid placements and know how to evaluate and negotiate them.
- You understand the difference between PR and digital PR. If your background is primarily in link building, this is not the right fit.
- You're organized and detail-oriented. You have a system for managing outreach at volume without things falling through the cracks.
- You're self-motivated, take ownership, and follow through on what you say you're going to do
- Bonus: familiarity with govtech, government software, or public sector media