Key skills
AI
About this role
Role Overview
- Write long-form blog articles (1,000–1,900+ words) for two brands’ Learning Centers
- Conduct SME interviews (approx. 30–45 minutes as needed)
- Translate technical terminology into accessible content without oversimplifying
- Apply StoryBrand 2.0 storytelling principles
- Maintain educational-first focus (SEO is secondary priority)
- Collaborate in review cycles and iterate based on feedback
- Support foundational content that may later be repurposed into guides or checklists
Requirements
- 3+ years of B2B writing experience (required)
- Experience in industrial automation, manufacturing, engineering, packaging, or related technical industries (strongly preferred)
- Proven ability to write for technical yet non-technical audiences
- Experience interviewing subject matter experts
- Familiarity with AI-assisted drafting workflows (human-edited and SME-driven)
- Ability to adapt to evolving brand voice and messaging frameworks
- Understanding of customer-journey-based content strategy