Senior Manager, Brand & Customer Advocacy

Role Overview

• Lead end-to-end strategy, management, and growth of customer referral incentive programs; set program objectives, optimize incentive structures, and drive participation to increase customer acquisition
• Develop and launch customer advocacy initiatives from concept to execution, including recruiting brand ambassadors, capturing authentic customer stories, and showcasing testimonials across marketing channels
• Create strategic framework for leveraging customer reviews and testimonials, transform customer feedback into actionable insights, marketing content, and social proof that strengthens brand credibility
• Design and execute marketing campaigns to promote referral and advocacy programs, driving awareness and engagement among existing customers
• Track program performance, measure ROI, and continuously optimize programs based on data insights and feedback to maximize impact
• Lead development of annual marketing strategy and integrated campaign calendar; identify key campaign themes (seasonal, referral, promotional), set objectives, and ensure seamless execution across all channels including social media
• Develop social media strategy in partnership with internal teams and external agencies; establish platform priorities, content frameworks, and social media objectives that align with overall brand and campaign goals
• Oversee conceptualization, creative development, and execution of integrated marketing campaigns; manage campaign lifecycle from ideation through performance analysis, ensuring consistent messaging and brand voice across all touchpoints
• Manage user-generated content (UGC) strategy and execution; curate, amplify, and leverage customer content across social channels and marketing campaigns to build authenticity and community engagement
• Collaborate with creative agencies and internal teams to develop compelling campaign assets; brief external partners on brand guidelines, campaign objectives, and messaging strategy
• Ensure all marketing initiatives—including social content—drive emotional engagement, build brand affinity, and support business objectives; monitor performance and optimize based on data insights
• Partner strategically with the Business Development Management (BDM) team to develop market-specific value propositions and campaigns that drive customer acquisition and engagement in target markets
• Collaborate to identify market opportunities, competitive dynamics, and customer needs; translate insights into targeted messaging and campaign strategies
• Support BDMs with campaign development, creative assets, and marketing collateral tailored to specific market conditions and business objectives
• Collaborate with cross-functional teams to align brand messaging with product launches and business initiatives
• Directly manage Marketing Coordinator, providing coaching, feedback, and professional development opportunities
• Delegate and oversee local marketing initiatives, print production, and project management activities
• Foster a culture of collaboration, accountability, and continuous improvement.

Requirements

• Bachelor's Degree
• 6+ years of progressive marketing experience, with at least 3 years in brand marketing
• Proven track record of developing and executing successful referral or advocacy programs
• Experience managing social media strategy and execution, preferably in financial services or regulated industries
• Demonstrated success managing agency relationships and external vendors
• Experience leading and developing direct reports
• Background in consumer-facing brands, preferably in financial services, fintech, or related industries
• Strong organizational skills with ability to manage multiple initiatives simultaneously
• Excellent written and verbal communication skills; ability to influence stakeholders at all levels
• Comfortable with data analysis and using insights to drive decision-making
• Deep understanding of social media platforms, trends, and best practices
• Proven ability to coach, develop, and inspire team members
• Cross-functional team player who builds strong relationships
• Thrives in a fast-paced, evolving environment.

Benefits

• Must be eligible to work in the USA and able to pass a background check.
• 10-15% of travel.
• Business Casual attire.