Develop and implement comprehensive marketing strategies, including traditional and digital channels, to achieve defined branch objectives.
Plan and execute integrated marketing campaigns, incorporating traditional and digital elements.
Showcase expertise in digital marketing, including LSA, paid search, SEO, GBPs and aggregators to optimize online presence and reach target audiences.
Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum MER and ROAS.
Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.

Bachelor's degree in Marketing, Business, or a related field.
Proven experience as a Marketing Manager with expertise in full funnel marketing, including brand awareness, digital lead gen and community engagement.
Working knowledge of digital channels, including LSA, PPC, SEO, GBP and website management.
Multi-location marketing is preferred.
Experience planning and optimizing full funnel marketing budgets.
Analytical mindset with the ability to interpret financial and marketing data and proactively use the data to achieve established MER and campaign ROAS.
Excellent communication and interpersonal skills.
Ability to effectively work across field personnel, internal marketing departments and external partners.

Marketing Manager

Key skills